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CLIENT: Under Pressure International Graffiti Festival

 

PURPOSE: To create awareness of the festival needing donations and the importance of the festival for the Canadian entertainment industry as a whole. 

 

OUTCOME: Commissioned platinum recording artist "Classified" and his brother "Mike Boyd" to give us a custom rap about how important donating really is and had MTV/Much Music host Mark Mckay introduce our video with his charm and amazing charisma. 

 

Under Pressure is still to this day alive and well. 

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